I am a fan of good television commercials because I like the
comedy and the marketing strategy in the message. Some people do not care for
them and say they are “tired of stupid commercials.” There are some commercials
I like because they display creative and effective marketing that trigger my
mindset to explore my marketing strategies to the next level in business.
Successful entrepreneurs understand effective marketing and know that marketing
is one of the major keys to a successful business.
The Jimmy Johns sandwich business does not sell the idea
that their sandwiches taste great. Their commercials promote the speedy
delivery service for placing a sandwich order. They promoted a commercial
showing an elderly guy in the process of calling Jimmy John’s to place his
order, but the delivery person arrived at his home with his order before he
could end his call. Everyone knows their order will not realistically process
play by play as the commercial displays it, but the effective tool in the
commercial is intriguing and makes the mind think to itself, “I want to place
an order to Jimmy Johns and see how fast their delivery service really is!” I
haven’t ordered a Jimmy Johns sandwich yet to find out for myself, but I know
for the sandwich lovers that eat from this restaurant may have placed an order
to find out. If the sandwich wasn’t delivered in a speedy time as expected or
within an ETA as promised, the franchise has made a sell off the idea that they
have super fast deliveries. The mission of selling the product was
accomplished, but anyone who wants to stay in business and keep their customers
satisfied, knows they need to deliver what they promise.
There are a handful of commercials I do not understand what
their message or marketing statement was, but overall I love most commercials I
have seen because of their effective marketing strategies used to promote their
product. I will share another recent commercial from Snickers and the strategy
they used to promote the new Snickers Peanut Butter candy bar. This commercial
portrays a woman in a corporate conference room setting. At the start of the
commercial she is just ending her presentation to a table of sharks. The
reality is that a shark will eat a human in the water and sharks feed off of
blood. In the commercial, the woman placed a box of the new Snickers candy on
the table and asked of the sharks, “So, which one do you want?” The sharks were
excited about the Snickers Peanut Butter candy bar and replied saying, “Mmm!
That sounds good.”
The idea that was sold here is the new Snickers
Peanut Butter candy bar is that delicious to where the sharks weren’t focused
on a human being in the room. They wanted the new Snickers! This marketing
strategy will make a Snickers fan curious to try the new Snickers Peanut Butter
bar “if you are a fan of peanut butter and chocolate,” as they say in the
commercial. I am a Snickers fan by the way, and have yet to sample the new
candy bar. Continue to market, market, market, and respond accordingly to the
environment and observe what works well and what needs adjustments. Your
business depends on it
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